• GLP-1 “metabolic health” content keeps trending (nutrition + training + longevity ecosystems).
• Ashwagandha remains a top stress/sleep supplement topic (new low-dose data + new extracts).
• Personalized & functional nutrition: focus/energy positioning and research-backed claims.
• Sleep optimization surge: sleep tech + routine stacks heading into New Year goals.
• Mobility + recovery fitness continues to outperform extreme plans.
• Gut health stays hot: fiber-forward eating and fermentation/whole-food positioning.
• Food science spotlight: emulsifiers/sweeteners and microbiome debates keep engagement high.
• Most-searched recipes: viral bowls, Turkish pasta, carrot salad, dumpling bakes.
• Holiday baking spike: peanut butter blossoms lead search interest.
• Cozy comfort loop: slow-cooker Salisbury steak + butter bean “pie” stew trend.

Today’s trend mix clusters into three lanes: metabolic wellness, sleep/stress regulation, and cozy viral food. GLP-1 and broader “metabolic health” content continues to shape wellness discourse, pulling in nutrition, training, and longevity framing. Supplements remain dominated by ashwagandha for stress/sleep, supported by new research coverage and ingredient launches. Personalized/functional nutrition messaging is still climbing—especially cognition/focus and morning routine beverages—while audiences increasingly respond to research-backed claims. Sleep optimization continues to trend (tech + habit stacks), and whole-health resolutions increasingly include sleep and mental health. On the food side, momentum favors quick comfort and viral bowls plus seasonal baking where peanut butter blossoms dominate. Food-science explainers tying gut health to fiber/fermentation and additive discussions remain sticky, high-retention topics.